For Summer 2022, Theory evokes a sense of effortless escape, where warm light, soft textures, and neutral tones define the rhythm of the season. From city streets to the Italian coast, each moment unfolds with ease, guided by a relaxed and understated elegance. The atmosphere is fluid and quietly refined, capturing a modern kind of romance that invites you to slow down, take the scenic route, and immerse yourself in the feeling of summer.
Gargoyle Films handled the entire video production process, from on-set filming through to post-production, shaping the project at every stage with a consistent creative approach. From capturing the atmosphere on set to refining the final visuals in the edit, the studio delivered polished and nuanced content that captures the mood of the brand’s summer collection.
