V2

HUGO BOSS

[DIRECTION]

Rianne White

[DOP]

Tasha Duurma

[SET DESIGN]

Clementina Lago

[VIRTUAL PRODUCTION]

Sebastian Cerisara

HUGO x Bella Poarch for Fall/Winter 2023 is a collaboration that seamlessly blends fashion, music, and personality, creating a bold and contemporary statement. Bella Poarch infuses the collection with her distinctive energy and style, bringing a fresh perspective to modern streetwear.

The designs feature innovative details and edgy silhouettes, reflecting HUGO's youthful and dynamic spirit while embracing individuality and self-expression. This partnership celebrates the fusion of creativity and attitude, making it a standout collection for those who dare to be different.

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